SatF is a five and a half year (2015-2021) partnership between The MasterCard Foundation and Oxford Policy Management to improve the financial inclusion of low-income individuals and communities in sub-Saharan Africa (SSA). The programme is working directly with and funding selected Financial Service Providers (FSPs) in our three focus countries – Ghana, Tanzania and Zambia.
This document maps the existing evidence on the demand for and supply of financial services for SGs in order to discover which services and channels are most valued by the financially disadvantaged and what drives the business case for providers to serve them. The overall objective of the exercise was to review the literature in this area in order to distill information for practitioners seeking to work in this market, and also to encourage researchers to address the gaps in evidence that have been identified. The review might also inform FSPs about avenues for extending their reach to a potential new market segment – low-income customers in peri-urban and rural areas. SatF believes that sustainable financial inclusion to the last mile needs to be driven by the commercial sector and it is therefore critical for banks to understand new segments and expand rural reach.